Usability is one of, if not the most, important feature of good website design. The internet has now become the primary touchpoint for both businesses and people, and one cannot ignore how usability enhances the experience, the depth of connection, and ease of transactions. As website tools continue to become more accessible, and users continue to demand more from digital experiences, small businesses can no longer ignore their badly designed websites. For Salon Elan, it became evident that their website was doing more harm than good.
Usability testing is all about collecting real data from real people. In a typical usability test, participants will interact with an app, website or other product while attempting to complete assigned tasks. The goal of these tests is to identify any usability issues, and collect qualitative and quantitative data. Ultimately, this data will help a team determine user satisfaction with the product and what needs to be improved or refined.
In this blog post, let’s take a look at how this method can be used to improve a local salon’s websites.
When we create projects within a team – especially those that take months to complete – we fall victim to the worst thing imaginable if we don’t user test: failing to actually solve the problem we were supposed to. But how could that be? You’ve worked for hundreds of hours to solve that PARTICULAR issue for your target audience. Your team has gone back and forth with revisions, and leadership approved of the final product. How could you actually fail to produce something that doesn’t yield success?