For the past six weeks, I have been honing my ideation and prototyping skills in order to create an app for my hometown of Hillsborough, NJ. Why would a township need an app? Good question. I believe that a township app could help maximize their communication efforts for a fraction of the cost of what they are currently doing. Although the project would require budget, the township throws away so much money by creating paper flyers, posters, sandwich boards, and other forms of advertising that just doesn’t reach the intended audiences.
When we create projects within a team – especially those that take months to complete – we fall victim to the worst thing imaginable if we don’t user test: failing to actually solve the problem we were supposed to. But how could that be? You’ve worked for hundreds of hours to solve that PARTICULAR issue for your target audience. Your team has gone back and forth with revisions, and leadership approved of the final product. How could you actually fail to produce something that doesn’t yield success?
If there is one thing I’ve learned in life, it’s that paper rules. Paper houses the scribed words of history, brings joy through art, and helps us document our life experiences. While many people believe that paper is falling to the wayside due to the digital revolution, paper is still as relevant now as it was centuries ago. Think about it. The physical presence of one piece of paper is enough to qualify a human being. A birth certificate, a diploma, a resume, a marriage license, a letter of recommendation. The list goes on. It’s amazing how this material can stimulate creativity or rigidity – just by how we envision its purpose.