Usually when someone hears the word “split,” it often has negative connotations. Splitting up with your partner, running from the scene of a crime, a banana split (if you really don’t like bananas) or having to do a LITERAL split. But if you’re a marketer or a designer, the word can take on a whole different meaning.
I’m standing in the kitchen at one of my friend’s houses and from my position, I can see a movie playing in the living room. The dialogue sounds vaguely familiar…The characters too, but I’m not about to disturb the viewing family in order to find out what’s playing. So I wait until a snack break and ask. Oh right, how could I forget Mad Max?
It has been debunked that creative genius appears in a singular blast of inspiration. Contrary to the belief of many, true creative genius takes time to foster and that there are actually many patterns that can be followed to produce beautiful and functional solutions. To foster creative genius, individuals spend days, months, or even years trying to perfect their product or craft. During this time, they ideate. Ideation is the process in which you concentrate on creating as many ideas as possible in order to come closer to a feasible solution. Although it is meant to be a quick process, ideation can take up long stretches of time depending on the complexity of the problem you are trying to solve for. Be prepared to stretch your mental capacity, have patience, and it is almost guaranteed that you will be able to come up with some great ideas!