Brewing Business Success with Google Trends

Brewing Business Success with Google Trends

What I love most about living in today’s world is the speed at which I can find or learn anything I want within seconds. With just a couple of keyboard clicks or a voice command, I’m able to find the artist of that one throwback song that’s stuck in my head or the coolest new restaurant near me. Search engines, like Google, make life easier through its detailed algorithms. By leveraging websites’ SEO (search engine optimization), only the best and most relevant sources are served to users in an organized fashion in SERPs (search engine results pages).

Continue reading “Brewing Business Success with Google Trends”

Ideation Techniques

Ideation Techniques

It has been debunked that creative genius appears in a singular blast of inspiration. Contrary to the belief of many, true creative genius takes time to foster and that there are actually many patterns that can be followed to produce beautiful and functional solutions. To foster creative genius, individuals spend days, months, or even years trying to perfect their product or craft. During this time, they ideate. Ideation is the process in which you concentrate on creating as many ideas as possible in order to come closer to a feasible solution. Although it is meant to be a quick process, ideation can take up long stretches of time depending on the complexity of the problem you are trying to solve for. Be prepared to stretch your mental capacity, have patience, and it is almost guaranteed that you will be able to come up with some great ideas!

Continue reading “Ideation Techniques”

My Experience With Personas

My Experience With Personas

As the world revolves around buying and selling, companies have become cutthroat and rather ingenious in their ways to predict how customers will interact with their brand. Through models called “personas,” marketing and design teams can create a cast of characters that make up groups of their customer base. These personas are created through market and user research, giving accurate pictures of what the real customers look like, their needs, and how a person’s business/product/service fits into their day to day lives.

Continue reading “My Experience With Personas”

Empathic Design – Trend or Necessity?

Empathic Design – Trend or Necessity?

A typical day for a designer involves being locked in a room or secluded to a cubicle for hours on end hoping that a miracle happens. Sometimes the days go by and everything they create is crap, and by the end of it, patience is thin and no amount of caffeine can guarantee great results. Don’t believe this process actually happens? Well you should, because I’m speaking from experience. Fact is, after all of that toil, designers never get to encounter or appreciate their project like a new or typical user would. This is important because users, specifically very targeted users, have distinct perspectives and needs. As products and services continue to become more granular, we need to understand how the end user will feel and interact with designed experiences.

Continue reading “Empathic Design – Trend or Necessity?”

Psychology’s Influence on User Behavior

Psychology’s Influence on User Behavior

Streamlined, intuitive, functional, responsive. All of these words have been massively overused to describe websites – but how did they even become the preferred descriptors of “good” web design? As our lives become more entrenched in the digital sphere, the way we interact – and want to interact – with technology changes. In order to let users seamlessly manage their online activity and subliminally guide them through the preferred customer journey, designers implement UX/UI. If you’re familiar with the design space, you’ve probably heard of these two abbreviations before. In case you’re completely new, let’s break it down.

Continue reading “Psychology’s Influence on User Behavior”

Design Thinking 101

Design Thinking 101

In a previous blog post, I introduced several of the most popular project management methodologies that are used by professionals today. Included methodologies featured were: Waterfall, Agile, Kanban, and Design Thinking. These diverse methods help individuals – and teams – prepare and execute projects. An established and organized approach means that time is spent in a more meaningful way, increasing the likelihood of stronger solutions. Today, we are going to dive a little bit deeper into the Design Thinking methodology to dispel some questions and show you how it can be used in quick exercises to get you thinking like a seasoned pro.

Continue reading “Design Thinking 101”