If there is one thing I’ve learned in life, it’s that paper rules. Paper houses the scribed words of history, brings joy through art, and helps us document our life experiences. While many people believe that paper is falling to the wayside due to the digital revolution, paper is still as relevant now as it was centuries ago. Think about it. The physical presence of one piece of paper is enough to qualify a human being. A birth certificate, a diploma, a resume, a marriage license, a letter of recommendation. The list goes on. It’s amazing how this material can stimulate creativity or rigidity – just by how we envision its purpose.
Our lives are completely run by apps on our phones. Let me explain…
Every morning, I wake up and turn off the alarm on my phone. I then check my notifications, which usually consist of emails in my inbox, social media likes/comments, and messages from friends who think its socially acceptable to start a conversation at 3 AM. When I arrive at work, I frequently check Whatsapp in case my boss had to share something on the fly with me. Throughout the day, I browse Instagram, LinkedIn, and Buzzfeed. These “app breaks” are almost like those a smoker would take. Just being able to scroll mindlessly helps me decompress.
This week, I’m tasked to write an email to a prospective client who is reaching out to me with the interest of expanding her online consulting business. She would like to explore using social media and email marketing in order to obtain a larger following, but is very hesitant to do so because of privacy concerns. In the below email, I suggest some methods to keep her information safe and that email and social media marketing is necessary for someone who wants to ensure a thriving online business.
In order to be successful, businesses should always be asking themselves, “What can we be doing better? What can we be doing differently?” If you find that your current employer doesn’t think that way – run for the hills! A stagnant culture and overwhelming sense of complacency means that the business isn’t ready for the future. For those that do drive forward with vigor, analytics should be assessed on a regular basis.
What I love most about living in today’s world is the speed at which I can find or learn anything I want within seconds. With just a couple of keyboard clicks or a voice command, I’m able to find the artist of that one throwback song that’s stuck in my head or the coolest new restaurant near me. Search engines, like Google, make life easier through its detailed algorithms. By leveraging websites’ SEO (search engine optimization), only the best and most relevant sources are served to users in an organized fashion in SERPs (search engine results pages).
I’ve always marveled at people’s ability to create power out of letters. By itself, the English alphabet consists of 26 letters – 21 consonant letters, 5 vowels – but the combination of them yields over 170 thousand words. As language changes throughout time, words are added or deemed obsolete. Through the power of social media, people can communicate every one of their words on a global scale – instantaneously. As these words hold omnipotent power, it is important for businesses to understand what people are saying and use these insights to their advantage.
Imagine you’re a social media professional. Your daily routine involves monitoring all of your company’s social pages, creating and scheduling content for the upcoming week, and making sure that your work is providing value to the business. The work is fast and furious; your stakeholders want content featured when they want it, on their terms – which usually translates to “do the hard work for us.” In a “perfect” world that might be possible, but as stewards of the company’s persona and online reputation, we – the social media professionals – need to know how to make everyone happy while still delivering upon our key objectives and task lists.