My Relationship With Content

After concluding my studies and research about deep work, I have made peace with the fact that my life is inundated with content literally every second I walk out the door or peruse the web. Each piece of content I am exposed to has a very specific motive behind it, hoping that people like me will click around and choose to spend money. Marketing for any product or service has become cutthroat as companies battle to gain attention from distracted and saturated internet users. In an effort to differentiate themselves, companies have taken to content strategy to formulate decisive pillars and action items in order to make lead conversions. Some businesses do a great job of it, while others are still trying to get a hang of how to create, curate, and manage content. At the end of one of my previous blog posts, I invited readers to take a look at the content they consume and interact with. In this post, I am going to practice what I preach. To touch upon a variety of subjects, I am going to break down my relationship with content into three sections: what I create, what I consume, and what I attract. Sounds like a fun time, right? Let’s get into it.