As my Social Media Practice course comes to an end, we were tasked to come up with a social media pitch for an organization to flex the knowledge we’ve garnered throughout the semester. For my social media pitch, I’ve centered my project around a local organization, Duke Farms.
Before even starting up a social media page, an organization must understand content. In previous blog posts, I’ve talked about how to construct a content strategy and have pulled together a quick guide identifying the differences between content strategy, content marketing, and content creation. In this week’s blog post, I will be walking you through how I created an example content calendar for a local nonprofit organization.
Trader Joe’s is a specialty grocery store, popular across the United States. Their brand is eccentric, fun, and showcases unique food products and ingredients from around the world to encourage their customers to try new things. Founder, Joe Coulombe, started the business to bring interesting, hard to find products to local communities. Today, Trader Joe’s still follows this mission. With innovative products like Cauliflower Gnocchi and their infamous Cookie Butter, Trader Joe’s fulfills customer’s needs for affordable, diverse, and healthy eating.
Recently, the City of Calabasas, California released a Request for Proposals in an effort to get started with their website redesign project. While the City’s intentions are good, they made no indication of prioritizing a content strategy that would help them to keep pushing out useful, organized information out to the public.
The City of Calabasas in California recently released a request for proposals (RFP) seeking guidance for its website redesign and content overhaul. Through this extensive project, the city hopes to launch a streamlined, easy to navigate website that can be readily managed by non-technical staff. The City of Calabasas states that their current website was redesigned in 2009 and is in dire need of a refresh – and after trying to navigate it myself, I strongly agree. To hone my skills and practice some of my recent learnings, I’ve created a content report in response to the City’s RFP. My content report for the City of Calabasas includes a core page matrix, sitemap, and wireframes for some of the high-visibility pages. These three devices will ultimately help to organize and prioritize content while taking into account the front-end design and user experience.
In this era of digital consumption, pieces of information are being catapulted across the Internet at speeds that defy traditional methods of sharing. Word of mouth, newspapers, and even television have succumbed to mighty online sharing avenues like social media, websites, and apps. Within seconds, information can be published and shared all across the globe – reaching huge, diverse audiences that digest content in a variety of ways. Some audiences are serial sharers that click “retweet” or “share to timeline” without even batting an eye. Other audiences are keen, silent absorbers that thoroughly investigate content that grabs their attention. Whichever audience you may fall into, one thing rings true – it is becoming harder and harder to decipher what is real, honest content and what is faked.
Want to know what these three things have in common? Keep reading!
This past week, I took a look at the Royal Botanical Garden Edinburgh (RBGE) in order to develop a strategic framework for their content that took into account their business goals, audiences, and current external-facing content. To ascertain a better understanding of what the RBGE’s goals were, I referenced this evaluation conducted by Bernard Marr. As the RBGE rolls up into the Scottish Government’s purview, the organization was tasked to promote 3 business goals: