I’ve always marveled at people’s ability to create power out of letters. By itself, the English alphabet consists of 26 letters – 21 consonant letters, 5 vowels – but the combination of them yields over 170 thousand words. As language changes throughout time, words are added or deemed obsolete. Through the power of social media, people can communicate every one of their words on a global scale – instantaneously. As these words hold omnipotent power, it is important for businesses to understand what people are saying and use these insights to their advantage.
Imagine you’re a social media professional. Your daily routine involves monitoring all of your company’s social pages, creating and scheduling content for the upcoming week, and making sure that your work is providing value to the business. The work is fast and furious; your stakeholders want content featured when they want it, on their terms – which usually translates to “do the hard work for us.” In a “perfect” world that might be possible, but as stewards of the company’s persona and online reputation, we – the social media professionals – need to know how to make everyone happy while still delivering upon our key objectives and task lists.
The art of creating the perfect social media post is a nuanced science. While there is no such thing as complete “perfection,” businesses and billions of users build presences and frequent social media platforms on the daily. With each platform comes the unique challenge of trying to reach the right people and grow your community/following.
As someone who uses their phone as their device for primary contact, I bounce between seven social media/communication apps daily in order to connect with others. Yup, seven. While that might sound like a lot, each app has its own specific function and are split between personal and professional uses. For purely personal interactions, here are the apps I frequent: Facebook, Instagram, and Messenger. On the professional side, you have: LinkedIn, Twitter, and WhatsApp. Altogether, that only adds up to six. The final app is Gmail, which teeters back and forth between professional/personal depending on which account I use.
As my Social Media Practice course comes to an end, we were tasked to come up with a social media pitch for an organization to flex the knowledge we’ve garnered throughout the semester. For my social media pitch, I’ve centered my project around a local organization, Duke Farms.
There is nothing so universally delightful as a good story. A good story invokes emotion, keeps us hanging on the edge, and encompasses our thoughts. As a child, I took to reading fairly quickly and threw myself into the world of literature. Reading about fantasy worlds sparked creativity and led me to write my own stories. Going to the library was a family weekend event. As a proud library card owner, I’d check out all of my own books and made sure to return them on time for fear of those dreaded late fees. Each library visit would yield a literal pile of books that I stacked up neatly on my bedside table. As the weekdays went by, I read through the stack and brought back the completed reads on Saturday morning. It was habitual.
Before even starting up a social media page, an organization must understand content. In previous blog posts, I’ve talked about how to construct a content strategy and have pulled together a quick guide identifying the differences between content strategy, content marketing, and content creation. In this week’s blog post, I will be walking you through how I created an example content calendar for a local nonprofit organization.