This week, I’m tasked to write an email to a prospective client who is reaching out to me with the interest of expanding her online consulting business. She would like to explore using social media and email marketing in order to obtain a larger following, but is very hesitant to do so because of privacy concerns. In the below email, I suggest some methods to keep her information safe and that email and social media marketing is necessary for someone who wants to ensure a thriving online business.
If there is something that humans value the most, it is their right to privacy. No matter what job they have, how much money they make, or how much of a social butterfly they might be – people enjoy being able to swaddle back into their personal cocoon and just exist without being bothered.