Digital media has changed the way we create and communicate stories to one another. From Snapchat blips to WordPress blogs, content creators need to conform their message to the stipulations of the platform. Natively, shorter more impactful content has been shown to perform better with audiences. Although long-form pieces have been regaining their popularity and effectiveness, not every reader will want to dedicate the time to mull through a 1,500+ word article.
The Writer’s Paradox
When crafting an important piece, it is likely you will become intertwined in the classic writer’s dilemma: who are you writing for? According to author William Zinsser, you should be writing for yourself. Although he is the self-proclaimed evangelist of brevity and simplicity, Zinsser emphasizes that the audience – or the idea of who your audience is – should not have an effect on your writing. In chapter 5 of his book On Writing Well, he describes this paradox. A good writer should be a master of the ground principles of writing and confident in their personal style. Here, the difference between technical craft and unique attitude is key.
Our World: The Human-Animal Bond
The relationship between humans and animals has always been unique. If one thinks about it, the entire foundation of humanity relied upon animals. They provided us with food, companionship, and ultimately helped pave the way to our modernity. While not every single animal contributed to the direct rise of man, what they did contribute to was the health and natural order of the environment.
Apps, On Apps, On Apps
Our lives are completely run by apps on our phones. Let me explain…
Every morning, I wake up and turn off the alarm on my phone. I then check my notifications, which usually consist of emails in my inbox, social media likes/comments, and messages from friends who think its socially acceptable to start a conversation at 3 AM. When I arrive at work, I frequently check Whatsapp in case my boss had to share something on the fly with me. Throughout the day, I browse Instagram, LinkedIn, and Buzzfeed. These “app breaks” are almost like those a smoker would take. Just being able to scroll mindlessly helps me decompress.
Afraid of Online Marketing?
This week, I’m tasked to write an email to a prospective client who is reaching out to me with the interest of expanding her online consulting business. She would like to explore using social media and email marketing in order to obtain a larger following, but is very hesitant to do so because of privacy concerns. In the below email, I suggest some methods to keep her information safe and that email and social media marketing is necessary for someone who wants to ensure a thriving online business.
Using Analytics to Enhance Talent Acquisition & Strengthen Brand Presence
In order to be successful, businesses should always be asking themselves, “What can we be doing better? What can we be doing differently?” If you find that your current employer doesn’t think that way – run for the hills! A stagnant culture and overwhelming sense of complacency means that the business isn’t ready for the future. For those that do drive forward with vigor, analytics should be assessed on a regular basis.
Brewing Business Success with Google Trends
What I love most about living in today’s world is the speed at which I can find or learn anything I want within seconds. With just a couple of keyboard clicks or a voice command, I’m able to find the artist of that one throwback song that’s stuck in my head or the coolest new restaurant near me. Search engines, like Google, make life easier through its detailed algorithms. By leveraging websites’ SEO (search engine optimization), only the best and most relevant sources are served to users in an organized fashion in SERPs (search engine results pages).
Adobe Twitter Keyword Analysis
I’ve always marveled at people’s ability to create power out of letters. By itself, the English alphabet consists of 26 letters – 21 consonant letters, 5 vowels – but the combination of them yields over 170 thousand words. As language changes throughout time, words are added or deemed obsolete. Through the power of social media, people can communicate every one of their words on a global scale – instantaneously. As these words hold omnipotent power, it is important for businesses to understand what people are saying and use these insights to their advantage.
Extracting Value with Social Media Analytics
The art of creating the perfect social media post is a nuanced science. While there is no such thing as complete “perfection,” businesses and billions of users build presences and frequent social media platforms on the daily. With each platform comes the unique challenge of trying to reach the right people and grow your community/following.