Using Analytics to Enhance Talent Acquisition & Strengthen Brand Presence

In order to be successful, businesses should always be asking themselves, “What can we be doing better? What can we be doing differently?” If you find that your current employer doesn’t think that way – run for the hills! A stagnant culture and overwhelming sense of complacency means that the business isn’t ready for the future. For those that do drive forward with vigor, analytics should be assessed on a regular basis.

Brewing Business Success with Google Trends

What I love most about living in today’s world is the speed at which I can find or learn anything I want within seconds. With just a couple of keyboard clicks or a voice command, I’m able to find the artist of that one throwback song that’s stuck in my head or the coolest new restaurant near me. Search engines, like Google, make life easier through its detailed algorithms. By leveraging websites’ SEO (search engine optimization), only the best and most relevant sources are served to users in an organized fashion in SERPs (search engine results pages).