A few years ago, when I was completing my undergraduate degree, I wanted to be able to put some of my free time to good use. With only a few classes left, I figured that volunteering would be a great way to keep my time occupied and help my community. Years prior, I learned of the Franklin Township Animal Shelter and knew that they took on volunteers – however they had to be over 18 years of age. At the time I offered to volunteer I was only 16 and was so saddened to hear that I couldn’t help out. Going back, then as a proud 20-year old, I was excited to get involved. Although my time as a volunteer only lasted around half a year, it was a great learning experience. The amount of time and effort that the volunteers put in is astounding and I applaud every one of them for putting the needs of the animals first.
When I was told we needed to select a non-profit to analyze, I knew that Second Chance For Animals would be my pick. After following them on social for a few years and volunteering there for a short time, I felt this “insider’s” view might be valuable. As a very small organization, the non-profit only holds a few events per year and makes frequent visits to the local Pet Smart to hold weekend cat adoptions. Funds are always a bit tight, but donations help make the animals comfortable.
This organization has been a part of my community since the 1990s and it is a special place for unwanted animals to get the care and support they need in order to find forever homes. I found that while the organization was routinely active on social media, there were some large areas where they could improve. Overall, although they do not have the manpower or funds required to do a complete overhaul of their channels, I believe that a little bit of education could go a long way. Exposing a few volunteers to some free social media webinars, like this one, might be the ticket for them to truly blossom in the online space. In the meantime, I love the energy surrounding their work and get a warm fuzzy feeling whenever I see another animal getting adopted.
Read my Second Chance for Animals Social Media Strategy Analysis here.