Apps, On Apps, On Apps

Our lives are completely run by apps on our phones. Let me explain…

Every morning, I wake up and turn off the alarm on my phone. I then check my notifications, which usually consist of emails in my inbox, social media likes/comments, and messages from friends who think its socially acceptable to start a conversation at 3 AM. When I arrive at work, I frequently check Whatsapp in case my boss had to share something on the fly with me. Throughout the day, I browse Instagram, LinkedIn, and Buzzfeed. These “app breaks” are almost like those a smoker would take. Just being able to scroll mindlessly helps me decompress.

My Experience With Personas

As the world revolves around buying and selling, companies have become cutthroat and rather ingenious in their ways to predict how customers will interact with their brand. Through models called “personas,” marketing and design teams can create a cast of characters that make up groups of their customer base. These personas are created through market and user research, giving accurate pictures of what the real customers look like, their needs, and how a person’s business/product/service fits into their day to day lives.