Apps, On Apps, On Apps

Our lives are completely run by apps on our phones. Let me explain…

Every morning, I wake up and turn off the alarm on my phone. I then check my notifications, which usually consist of emails in my inbox, social media likes/comments, and messages from friends who think its socially acceptable to start a conversation at 3 AM. When I arrive at work, I frequently check Whatsapp in case my boss had to share something on the fly with me. Throughout the day, I browse Instagram, LinkedIn, and Buzzfeed. These “app breaks” are almost like those a smoker would take. Just being able to scroll mindlessly helps me decompress.

Adobe Twitter Keyword Analysis

I’ve always marveled at people’s ability to create power out of letters. By itself, the English alphabet consists of 26 letters – 21 consonant letters, 5 vowels – but the combination of them yields over 170 thousand words. As language changes throughout time, words are added or deemed obsolete. Through the power of social media, people can communicate every one of their words on a global scale – instantaneously. As these words hold omnipotent power, it is important for businesses to understand what people are saying and use these insights to their advantage.

Capture, Understand, Present…REPEAT.

Imagine you’re a social media professional. Your daily routine involves monitoring all of your company’s social pages, creating and scheduling content for the upcoming week, and making sure that your work is providing value to the business. The work is fast and furious; your stakeholders want content featured when they want it, on their terms – which usually translates to “do the hard work for us.” In a “perfect” world that might be possible, but as stewards of the company’s persona and online reputation, we – the social media professionals – need to know how to make everyone happy while still delivering upon our key objectives and task lists.

Extracting Value with Social Media Analytics

The art of creating the perfect social media post is a nuanced science. While there is no such thing as complete “perfection,” businesses and billions of users¬†build presences and frequent social media platforms on the daily. With each platform comes the unique challenge of trying to reach the right people and grow your community/following.