A typical day for a designer involves being locked in a room or secluded to a cubicle for hours on end hoping that a miracle happens. Sometimes the days go by and everything they create is crap, and by the end of it, patience is thin and no amount of caffeine can guarantee great results. Don’t believe this process actually happens? Well you should, because I’m speaking from experience. Fact is, after all of that toil, designers never get to encounter or appreciate their project like a new or typical user would. This is important because users, specifically very targeted users, have distinct perspectives and needs. As products and services continue to become more granular, we need to understand how the end user will feel and interact with designed experiences.
Empathic Design – Trend or Necessity?
Alex Piwtoratsky. 