The art of creating the perfect social media post is a nuanced science. While there is no such thing as complete “perfection,” businesses and billions of users build presences and frequent social media platforms on the daily. With each platform comes the unique challenge of trying to reach the right people and grow your community/following.
Streamlined, intuitive, functional, responsive. All of these words have been massively overused to describe websites – but how did they even become the preferred descriptors of “good” web design? As our lives become more entrenched in the digital sphere, the way we interact – and want to interact – with technology changes. In order to let users seamlessly manage their online activity and subliminally guide them through the preferred customer journey, designers implement UX/UI. If you’re familiar with the design space, you’ve probably heard of these two abbreviations before. In case you’re completely new, let’s break it down.