Extracting Value with Social Media Analytics

The art of creating the perfect social media post is a nuanced science. While there is no such thing as complete “perfection,” businesses and billions of users¬†build presences and frequent social media platforms on the daily. With each platform comes the unique challenge of trying to reach the right people and grow your community/following.

Psychology’s Influence on User Behavior

Streamlined, intuitive, functional, responsive. All of these words have been massively overused to describe websites – but how did they even become the preferred descriptors of “good” web design? As our lives become more entrenched in the digital sphere, the way we interact – and want to interact – with technology changes. In order to let users seamlessly manage their online activity and subliminally guide them through the preferred customer journey, designers implement UX/UI. If you’re familiar with the design space, you’ve probably heard of these two abbreviations before. In case you’re completely new, let’s break it down.