Want to know what these three things have in common? Keep reading!
This past week, I took a look at the Royal Botanical Garden Edinburgh (RBGE) in order to develop a strategic framework for their content that took into account their business goals, audiences, and current external-facing content. To ascertain a better understanding of what the RBGE’s goals were, I referenced this evaluation conducted by Bernard Marr. As the RBGE rolls up into the Scottish Government’s purview, the organization was tasked to promote 3 business goals:
Alex Piwtoratsky. 