I’ve always marveled at people’s ability to create power out of letters. By itself, the English alphabet consists of 26 letters – 21 consonant letters, 5 vowels – but the combination of them yields over 170 thousand words. As language changes throughout time, words are added or deemed obsolete. Through the power of social media, people can communicate every one of their words on a global scale – instantaneously. As these words hold omnipotent power, it is important for businesses to understand what people are saying and use these insights to their advantage.