What makes being human so much fun is that we are constantly expressing ourselves. From the clothes we wear, to how we exercise our vocabulary, we are screaming – either with our voices or with subliminal cues – how we feel or choose to identify. As humans, we are barraged every single millisecond with stimuli. Because we are equipped with a very efficient brain, the detritus of each waking moment is filtered through and what we actually end up processing is a very nominal amount. Psychologist Richard Gregory argues that 90% of the information our eyes see is lost by the time it reaches our brains. Though this might be a shocking amount, the brain needs to perform and prioritize other tasks at the same time it is absorbing everything presented visually, auditorily, and otherwise.
The relationship between humans and animals has always been unique. If one thinks about it, the entire foundation of humanity relied upon animals. They provided us with food, companionship, and ultimately helped pave the way to our modernity. While not every single animal contributed to the direct rise of man, what they did contribute to was the health and natural order of the environment.
Have you ever walked into a room and immediately knew you made a mistake? If you haven’t, here is how that situation might go. You open the door and step in, starting to utter an apology for being a little late. The conversation inside stopped, heads could turn to look at you, and the overall energy is just tense. You weren’t supposed to be there. Feeling suffocated and slightly embarrassed, you’d back out of the room while mumbling a quick apology. After shutting the door you release a breath and try to shake off the experience, but that scene is burned into the inside of your eyeballs.
As children, we try to make sense of the world as we are learning it. During that process, we use advanced mediums of communication like linguistics, written words, movement, and exaggerated emotion in order to share exactly what we may be thinking or feeling. If you were like me as a child, you used a combination of those – plus the addition of hand-drawn scribbles – to make EXTRA SURE that people understood. Through the collective power of drawing, writing, and too much imagination, I was able to create stories. Throughout elementary school, we were handed blank books and tasked to create our own fantastical saga, complete with novice illustrations. Nearly twenty years later, I still have these sentimental novelettes tucked away in the bottom left drawer of my white oak desk.
I’ve always marveled at people’s ability to create power out of letters. By itself, the English alphabet consists of 26 letters – 21 consonant letters, 5 vowels – but the combination of them yields over 170 thousand words. As language changes throughout time, words are added or deemed obsolete. Through the power of social media, people can communicate every one of their words on a global scale – instantaneously. As these words hold omnipotent power, it is important for businesses to understand what people are saying and use these insights to their advantage.
Before even starting up a social media page, an organization must understand content. In previous blog posts, I’ve talked about how to construct a content strategy and have pulled together a quick guide identifying the differences between content strategy, content marketing, and content creation. In this week’s blog post, I will be walking you through how I created an example content calendar for a local nonprofit organization.