Before even starting up a social media page, an organization must understand content. In previous blog posts, I’ve talked about how to construct a content strategy and have pulled together a quick guide identifying the differences between content strategy, content marketing, and content creation. In this week’s blog post, I will be walking you through how I created an example content calendar for a local nonprofit organization.

Grounds For Sculpture has been a fixture in the central New Jersey area since the 1990s. Envisioned and created by John Seward Johnson II, it was his mission to make contemporary art and sculpture more accessible to the public. The result is a 42-acre sculpture park and museum that currently houses over 270 pieces of art. Since its opening to the public, it has been an attraction for both locals and tourists, alike. I’ve been lucky enough to visit a couple of times and the whole experience is magical every single visit. (A must see in Jersey!)

I chose Grounds For Sculpture as the subject for this exercise as I find their mission, culture, and community to be exceptional. Content creation is arguably the most difficult and time-consuming aspect of social media, so one must take the time to do the proper research to identify how their social media strategy & content align with their organization’s business priorities. While a very integrated and somewhat arduous process, it is something that I absolutely love doing.

When creating a content calendar, it is crucial to organize each post by including the post date, intended platform, post copy and imagery, as well as the character count. This will allow you to easily keep track of your content for approval and ensure that your posts are optimized for each platform. Attention to detail, here, is key!

Read my Grounds For Sculpture Content Calendar Exercise to learn how I created a snapshot of a potential content calendar for this wonderful nonprofit!

For easier viewing, here is the Grounds For Sculpture Content Calendar linked in my exercise presentation.


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