According to my colleague, writing is a cruel and unusual form of punishment – and those who are very good at writing are all indulgent masochists. This very same colleague also happens to be a recipient of the prestigious PRSA Atlas Award for Lifetime Achievement. If there is anything that she has taught me in our two years of working together, it is that writing is not something that simply flows out of your brain and onto paper with ease. I’ve shared in her frustration as last-minute changes were made to press releases. I’ve seen how it can take hours for even the most seasoned professional to crank out an important document. But most importantly, I’ve learned that even those who love writing are actually secretly exhausted by it.
As children, we try to make sense of the world as we are learning it. During that process, we use advanced mediums of communication like linguistics, written words, movement, and exaggerated emotion in order to share exactly what we may be thinking or feeling. If you were like me as a child, you used a combination of those – plus the addition of hand-drawn scribbles – to make EXTRA SURE that people understood. Through the collective power of drawing, writing, and too much imagination, I was able to create stories. Throughout elementary school, we were handed blank books and tasked to create our own fantastical saga, complete with novice illustrations. Nearly twenty years later, I still have these sentimental novelettes tucked away in the bottom left drawer of my white oak desk.
As my Social Media Practice course comes to an end, we were tasked to come up with a social media pitch for an organization to flex the knowledge we’ve garnered throughout the semester. For my social media pitch, I’ve centered my project around a local organization, Duke Farms.
Before even starting up a social media page, an organization must understand content. In previous blog posts, I’ve talked about how to construct a content strategy and have pulled together a quick guide identifying the differences between content strategy, content marketing, and content creation. In this week’s blog post, I will be walking you through how I created an example content calendar for a local nonprofit organization.