Building A Better Hometown

I’ve been doing a lot of thinking about towns in New Jersey lately. While I’ve never lived anywhere else but my childhood home (besides dorming for college), I’m trying to be proactive about my future. In the next two years or so, I have aspirations to move in with my partner. After being together for nearly five years – it’s about time. During the mindless hours on my computer at night when I should really be asleep, I find myself frequenting Apartments.com and Zillow in the hopes of finding a place that we could one day call home.

Action: An Idea for A New App

I’m standing in the kitchen at one of my friend’s houses and from my position, I can see a movie playing in the living room. The dialogue sounds vaguely familiar…The characters too, but I’m not about to disturb the viewing family in order to find out what’s playing. So I wait until a snack break and ask. Oh right, how could I forget Mad Max?

Afraid of Online Marketing?

This week, I’m tasked to write an email to a prospective client who is reaching out to me with the interest of expanding her online consulting business. She would like to explore using social media and email marketing in order to obtain a larger following, but is very hesitant to do so because of privacy concerns. In the below email, I suggest some methods to keep her information safe and that email and social media marketing is necessary for someone who wants to ensure a thriving online business.

An Examination of Our Privacy

If there is something that humans value the most, it is their right to privacy. No matter what job they have, how much money they make, or how much of a social butterfly they might be – people enjoy being able to swaddle back into their personal cocoon and just exist without being bothered.

Using Analytics to Enhance Talent Acquisition & Strengthen Brand Presence

In order to be successful, businesses should always be asking themselves, “What can we be doing better? What can we be doing differently?” If you find that your current employer doesn’t think that way – run for the hills! A stagnant culture and overwhelming sense of complacency means that the business isn’t ready for the future. For those that do drive forward with vigor, analytics should be assessed on a regular basis.

Brewing Business Success with Google Trends

What I love most about living in today’s world is the speed at which I can find or learn anything I want within seconds. With just a couple of keyboard clicks or a voice command, I’m able to find the artist of that one throwback song that’s stuck in my head or the coolest new restaurant near me. Search engines, like Google, make life easier through its detailed algorithms. By leveraging websites’ SEO (search engine optimization), only the best and most relevant sources are served to users in an organized fashion in SERPs (search engine results pages).

Adobe Twitter Keyword Analysis

I’ve always marveled at people’s ability to create power out of letters. By itself, the English alphabet consists of 26 letters – 21 consonant letters, 5 vowels – but the combination of them yields over 170 thousand words. As language changes throughout time, words are added or deemed obsolete. Through the power of social media, people can communicate every one of their words on a global scale – instantaneously. As these words hold omnipotent power, it is important for businesses to understand what people are saying and use these insights to their advantage.

Capture, Understand, Present…REPEAT.

Imagine you’re a social media professional. Your daily routine involves monitoring all of your company’s social pages, creating and scheduling content for the upcoming week, and making sure that your work is providing value to the business. The work is fast and furious; your stakeholders want content featured when they want it, on their terms – which usually translates to “do the hard work for us.” In a “perfect” world that might be possible, but as stewards of the company’s persona and online reputation, we – the social media professionals – need to know how to make everyone happy while still delivering upon our key objectives and task lists.

Extracting Value with Social Media Analytics

The art of creating the perfect social media post is a nuanced science. While there is no such thing as complete “perfection,” businesses and billions of users build presences and frequent social media platforms on the daily. With each platform comes the unique challenge of trying to reach the right people and grow your community/following.